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Be The Orange
Laffey Real Estate is proud to be featured in the July 2020 Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, titled In A Town Full of Apples, Be the Orange. How Long Island's Laffey Real Estate Stands Out from the Competition.
An orange you might say? Well, frankly, yes! In terms of standing out, the metaphor works. Laffey Real Estate has made it their mission to be unique in both brand and business model.
if this pandemic has taught us anything, as a brokerage and as a society, it is that we have to learn to adapt. And, adapt quickly! Once the senior management team realized that the world as they knew it was coming to a screeching halt, they jumped in and, using Delta's Virtual Business Platform, began the training program that gave agents the tools to keep focused and help buyers and sellers once the world reset.
Laffey Real Estate is proud of the team that orchestrated the single most daunting responsibility in recent memory. How could they maintain a safe environment for the agents and employees while keeping the doors open for the clients and customers? Embracing the virtual platform was the answer. Using Facebook Premiere, Zoom, Google Meet and a great technology partner, the months following the shutdown were certainly difficult but the Laffey Real Estate agents didn't miss out on being able to 'get in front of' their sellers and work with buyers and renters alike.
Kudos Team Laffey!
Read the full article here --> In a Town Full of Apples...
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